Exhibitor Marketing Guide

EXHIBITOR MARKETING GUIDE

PRIORITISE YOUR PRESENCE

To assist you in maximising your exposure at both shows, we have developed this guide to enhance your marketing and promotion activities prior and during the event. Each suggestion has shown to produce excellent results in a cost-effective and often free of charge way.

Plan ahead your activities before the show now! Download the exhibitor marketing guide below:

E-NEWSLETTER PROMOTION

Our E-newsletter are sent to over 80,000 local and international database covering the entire industry rather than just attendees. While keeping the key buyers updated of what is happening, we also invite them to visit your booth during the show by promoting your products, technologies and services free-of-charge through the e-newsletter.

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1-2 Weeks After Shows

A follow-up email will be sent to the trade visitors.

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Show Day

E-Show Daily

A summary on the event activities that happened on each day will be published in the e-show daily. This can be a great reminder for all trade visitors to visit your booth.

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2 Weeks Out

Special E-Newsletter Issue on Product

Debuting products and technologies or any latest announcement can be included in our special e-newsletter sent during the last few weeks before the event. This will significantly increase your trade fair appearance.

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3 Weeks Out

Distribution of E-Buyer’s Guide

The Exhibition Buyer’s Guide is the vital commercial link between buyers and suppliers, which we will sent via email to all database 3 weeks before the show.

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1 Month Out

Finding Buyers for Business Matchmaking Programme

The business matchmaking service is provided to all exhibitors at no cost. Once you have registered for the programme, we will do our best to match the right buyers for you. A special e-newsletter with your company name, logo, product showcase and a short description will be sent to all prospective buyers around the world.

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2 Months Out

Distribution of E-Show Preview

Our E-Show Preview will be ready two months before the show and sent via email to all the database, preparing them in advance to source for all the company proles along with your product showcase.

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3 Months Out

Visitor Pre-registration Opens

We integrate a personalised e-invitation into the e-newsletter so your visitors can reach your booth easily. Send us your VIP list containing the following details – company name, individual name, email address, job title and a valid telephone number and we will do the rest.

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6 Months Out

E-Invitation to Prospective Clients

Visitor pre-registration will commence six months before and ends on the last day of the show. This is where we will begin our extensive email marketing campaign to all the UBM’s Machinery Series database and inviting them to the show.

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9 Months Out

Distribution of Show Update

The Show Update together with your branding begins to roll out 9 months before the show. Your early participation helps all the buyers to identify your brands in advance and set up business meetings during the show.