Informa

EXHIBITOR MARKETING GUIDE

Prioritise Your Presence

To assist you in maximising your exposure at both shows, we have developed this guide to enhance your marketing and promotion activities prior and during the event. Each suggestion has shown to produce excellent results in a cost-effective and often free of charge way.

Plan ahead your activities before the show now! Download the exhibitor marketing guide below:

DOWNLOAD EXHIBITOR MARKETING GUIDE

PRE-EVENT PROMOTION TIMELINE 2019 & 2020

JUNE – JULY 2019

AUGUST 19 – EXHIBITION PROMOTION STARTED

SEPTEMBER 19

OCTOBER 19

NOVEMBER 19

DECEMBER 19

JANUARY 2020

FEBRUARY 2020

MARCH 2020

APRIL 2020

MAY 2020

JUNE 2020

JULY 2020

JUNE – JULY 2019

POST SHOW REPORT READY
EXHIBITOR APPLICATION FOR MATRADE DOUBLE TAX DEDUCTION
EARLY BIRD PROMOTION

AUGUST 19 – EXHIBITION PROMOTION STARTED

FIRST WHATSAPP BLASTING
MEDIA PARTNER ADVERTISEMENT (INTERNATIONAL)
EXHIBITOR E-NEWSLETTER PROMOTION

SEPTEMBER 19

MITEC TOUR (FOR NEW EXHIBITORS)
EXHIBITOR E-NEWSLETTER PROMOTION

OCTOBER 19

SECOND WHATSAPP BLASTING
EXHIBITOR E-NEWSLETTER PROMOTION

NOVEMBER 19

E-SIGNATURE DESIGN FOR EXHIBITORS (UPON REQUEST)
EXHIBITOR E-NEWSLETTER PROMOTION

DECEMBER 19

6 MONTHS BEFORE THE SHOW

PREPARATION FOR SHOW PREVIEW
VISITOR REGISTRATION OPENS
EXHIBITOR AND VISITOR E-NEWSLETTER PROMOTION

JANUARY 2020

FIRST SMS BLASTING
EXHIBITOR AND VISITOR E-NEWSLETTER PROMOTION
BILLBOARD ADVERTISEMENT

FEBRUARY 2020

BUSINESS MATCHING PLATFORM CREATED
EXHIBITOR AND VISITOR E-NEWSLETTER PROMOTION

MARCH 2020

NEWSPAPER ADVERTISEMENT
TELE-MARKETING INVITATION
EXHIBITOR AND VISITOR E-NEWSLETTER PROMOTION

APRIL 2020

NEWSPAPER ADVERTISEMENT

TELEMARKETING INVITATION

PREPARING BUYER’S GUIDE

EXHIBITOR AND VISITOR E-NEWSLETTER PROMOTION

MAY 2020

NEWSPAPER ADVERTISEMENT

EXTENSIVE MAILING OF INVITATION CARD, VIPS AND BUYER’S GUIDE

PREPARING SHOW GUIDE

PREPARING SHOW DIRECTORY

PRESS RELEASE

EXHIBITOR AND VISITOR E-NEWSLETTER PROMOTION

JUNE 2020

VISITOR E-NEWSLETTER PROMOTION

JULY 2020

PRESS RELEASE
POST SHOW REPORT

E-NEWSLETTER TIMELINE

Our E-newsletter are sent to over 80,000 local and international database covering the entire industry rather than just attendees. While keeping the key buyers updated of what is happening, we also invite them to visit your booth during the show by promoting your products, technologies and services free-of-charge through the e-newsletter.

1-2 weeks after the show

SHOW DAY

2 weeks out

3 weeks out

1 months out

2 months out

3 months out

6 months out

9 months out

1-2 weeks after the show

Follow up Email

A follow-up email will be sent to all the trade visitors

SHOW DAY

E-Show Daily

A summary on the event activities that happened on each day will be published in the e-show daily. This can be a great reminder for all trade visitors to visit your booth.

2 weeks out

Special E-Newsletter Issue on Product

Debuting products and technologies or any latest announcement can be included in our special e-newsletter sent during the last few weeks before the event. This will signicantly increase your trade fair appearance.

3 weeks out

Distribution of E-Buyer’s Guide

The Exhibition Buyer’s Guide is the vital commercial link between buyers and suppliers, which we will sent via email to all database 3 weeks before the show.

1 months out

Finding Buyers for Business Matchmaking Programme

The business matchmaking service is provided to all exhibitors at no cost. Once you have registered for the programme, we will do our best to match the right buyers for you. A special e-newsletter with your company name, logo, product showcase and a short description will be sent to all prospective buyers around the world.

2 months out

Distribution of E-Show Preview

Our E-Show Preview will be ready two months before the show and sent via email to all the database, preparing them in advance to source for all the company proles along with your product showcase.

3 months out

Visitor Pre-registration Opens

We integrate a personalised e-invitation into the e-newsletter so your visitors can reach your booth easily. Send us your VIP list containing the following details – company name, individual name, email address, job title and a valid telephone number and we will do the rest.

6 months out

E-Invitation to Prospective Clients

Visitor pre-registration will commence six months before and ends on the last day of the show. This is where we will begin our extensive email marketing campaign to all the UBM’s Machinery Series database and inviting them to the show.

9 months out

Distribution of Show Update

The Show Update together with your branding begins to roll out 9 months before the show. Your early participation helps all the buyers to identify your brands in advance and set up business meetings during the show.